How to optimise AIME Live

Learn how to get the most out of your AIME Live Recommendation Blocks

AIME Live Recommendation Blocks harness the power of AI to display the most relevant product recommendations to your customers, both new and returning. At the core of this AI-powered process are your store’s product tags.

Why Product Tags Matter

Product tags are a simple but powerful way to give AIME Live more context about your products. They provide signals that help Live’s AI engine understand the relationships between different items in your catalogue.

When your products are consistently and accurately tagged, AIME Live can:

• Match similar and complementary items more reliably

• Improve cross-sell and serve smarter, more personalised recommendations

• Adapt more effectively to customer behaviour patterns over time

Crafting High-Impact Tags

Make every tag count by following these guidelines:

• Describe the Product. Focus on concrete details: red, leather, oversized.

• Group Logically. Create tags that a customer would use to filter or search, like gym-friendly or office wear.

• Avoid Temporary Info. Don't use tags for time-sensitive data like sale or new arrivals. Use collections for that instead.

Suggested Tags to Include

Add roughly 6–10 tags per product, covering:

• Material: e.g. cotton, leather, wool-blend

• Style or silhouette: e.g. oversized, cropped, slim fit, boho

• Occasion or use-case: e.g. wedding guest, gym, everyday

• Seasonality: e.g. winter, summer, transitional

• Key features: e.g. pockets, adjustable straps, stretch

• Colours and tones: e.g. sage green, neutral, bold prints

The more information you can give Live through tags, the better your product blocks will perform.