# The Block Editor

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### What is the Block Editor?

The AIME Live Block Editor is where merchants can create, edit and fully customize their AIME Live recommendation blocks for their online stores.

The Editor exists as a way for merchants to ensure that AIME Live Blocks don't look out of place on their store. We noticed other recommendation apps on the market currently have a 'one-size-fits-all' approach to their recommendations and product cards, giving merchants little to no control over how they appear to shoppers.

With AIME Live, shoppers will take notice of the hyper-personalised recommendations they generate during their experience because **they make sense for them**, not because of poorly designed, mismatched product cards that look like they don't belong.

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